Experience Design Leader · Payments, Fintech & AI
Johnny Farr
I lead Experience Design where a design decision is also a financial one. I get the strategy and team right, so the business outcomes follow.
83%
turned a research insight into repeat revenue
2.5×
more customers cleared onboarding, fewer support calls
130K
moved the business onto its own payment rails
2×
turned a new option into real checkout adoption
Design Leadership
I own craft and team health to a standard most product leaders are never held to — and ship work that moves the number.
Strategy & Insight
I turn ambiguous signals into the insight and narrative that shape executive direction — upstream of any roadmap.
Cross-functional Influence
Fluent in OKRs, product, and engineering — so decisions get shaped before they ever hit the backlog.